Feb 10
11
Why is “Vision” So Misunderstood?
Vision is one of the most misunderstood words in business. It means different things to do different people, and usually includes some hazy wording about the future. Why is something, that we all “think’ or ‘know” to be so important, so fuzzy? What if it wasn’t fuzzy? What if we could put meaning to it? And not only meaning, but substance – what if we could measure it, what if we could systematize it, what if we could make it the core of what we do?
If we could, how powerful would our leadership be? Our culture be? Our companies?
The truth is, there are very few examples of companies that do get this. Why? Bc it is so fuzzy. Because of this, very few companies have the chance to really make vision a leading force within their companies, and that is too bad. Why? Because if you can, if you can unleash this powerful force, it will change your company and your job (as an entrepreneur) forever.
Those companies that do get it, who get it so much that it becomes the core of what they do, they are the truly visionary companies that dominate their industries, their geographies, and they continue with enduring success in what they do.
So what is this “vision” thing? Right out of Built to Last by Jim Collins, Vision has three parts:
Core Purpose – WHY we do what we do beyond making money
Core Values – HOW we do what we do
The Envisioned Future – WHERE we are going
That’s it. How can something so simple be so complicated? And how can something so simple be so powerful?
Only once these three components have been created, articulated, aligned to work in harmony, and then brought to life within your organization can you truly experience the power of vision inside your company. But if you do…….
And it is the reason my company, Nurse Next Door, was voted the # 1 Company to Work for in all of BC by BC Business.
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