May 10
13
“But I Don’t Have A Senior Care Business, So How Can I Have A Purpose As Powerful As Yours?”
Being a senior home care franchise, we have one distinct advantage over many other systems when it comes to building culture. We generally attract a fairly purpose driven franchise candidate. Or at least we attract someone who is passionate about helping others. Of course, this isn’t always the case, we also attract those how want to “ride the greying tsunami and make lots of money” (BTW: demographics move at the rate of a glacier moving and I always make sure this is the first thing I tell those people and that they are going to have to wait for another 6 or 7 years before we start to really see any impact. I also tell those same people how hard this business is, and that you really need to LOVE helping people. It generally works. Most of them go away!)
But we are a very purpose driven organization, and luckily attract a number of purpose driven franchise partners. And that adds a big thing to our culture – we all share that common thing that unites us all in our entrepreneurial journey’s.
But you don’t have to be in the caring business to have a purpose. Entrepreneurs always say to me – “but I manufacture door frames – how can I have purpose?” You can. And you should. 1 – 800 Got Junk is a franchise system that haul’s junk for a living. But they have a purpose – to build one of North America’s greatest brand names. If they can do it, you can do it.
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