Share I often get asked “how do you have so many employees who act as ambassadors of your company?” So I will start with the basics. If you want to have employees who act as ambassadors, or as I like to say, raving fans for your company, start with these steps:  1) Have a compelling core purpose. [...]

Share   In The post “What is Your Core Business”,  I spoke about how confusing it can be to define your core business. Since then, it has become pretty clear to me on how to do it.  And it all comes down to your core purpose.  Your core business should never stray from your purpose.  It [...]