I often get asked “how should I write my core values?”  My answer? Make them unique and original.

Try not to sound like everyone else.

Make them memorable so that your employees remember them.

Make them jump out so they are impactful.

I know that is a tall measure, but putting some work into the “branding” of your core values can really pay off. Here is a small list of core values, mostly from companies you would recognize, that I think are cool (or good).

Customers – I earn their business every day. Customers are first, last and everything in between – Motorloa

Move fast and break things-Facebook

Move at ZYNGA SPEED – Zynga

We believe that we’re on the face of the Earth to make great products – Apple

Think Big – Amazon

Customer Obsession – Amazon

Customer Fixation – Yahoo

Fast is better than slow – Google

Be Adventurous, Creative, and Open Minded – Zappos

The House of Yes – Cactus Club Restaurants

This entry was posted on July 1, 2011 at 4:15 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in core values by admin No Comments Yet