Archive for September, 2011

Lesson #16. A Culture Has its Own Language

September 29, 2011

Share   In Southwest Airlines Lesson #15: Invent your own Culture and put a top person in charge of it, it  talked about the need to be unique. A key component of doing this is creating your own language. So today we visit Lesson # 16: A culture has its own language.   Here is a [...]

Posted in Brand, Core Purpose, core values, Culture 2 Comments »

What Do Core Values Do? Why Do I Need Them? (Well, At least the Top 11 Reasons Why)

September 22, 2011

Share   I was asked a truly great question the other day. What do core values really do? Why do I need them? Now, my usual reaction to a question like this is to spit out the answer. I mean, I talk about this stuff all  of the time, and I can give a pretty [...]

Posted in Brand, core values, Culture 3 Comments »

The Core Value Machete

September 20, 2011

Share   I just did a speech for another Health Authority’s leadership team.  50+ leaders supporting 6000+ employees, so a fairly large organization. They started the day with 8 core values. You know, the usual suspects like “integrity”, “respect” “compassion” and so on.  ( See my post “6 Tips on How To Design Your Core [...]

Posted in core values, Culture, Vision 1 Comment »

Lesson #15: Invent Your Own Culture and Put a Top Person in Charge of It..

September 8, 2011

Share Earlier this year, Southwest Airlines came out with their “40 Lessons To Learn” on their 40th anniversary.  Southwest is famous for their culture, and their leaders attribute their unmatched success in the airline industry to this. As you can guess, there were a number of lessons on the importance of culture. Here is Lesson [...]

Posted in Brand, core values, Culture 4 Comments »

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