Share   Organizations don’t make choices…leaders do. This is a scary thought. But reading Jim Collins new book “Great By Choice,” this is what he says. And he is right. Here is a snapshot of what he says: “Organizations do not make choices, their leaders do, and the fate of each of those organizations depends on [...]

Share   If you read my post “Do You Have A Policy ABout Working Naked“, you will know my stance on having lots of policies and procedures inside Nurse Next Door.   But I also recognize that in  a fast growth company, the size we are at, and our goal to grow to become a [...]

Share “To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve [...]