Share “To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve [...]
Share In Southwest Airlines Rule # 16: A Culture Has its Own Language, we looked at how great cultures brand their own language to help bring out their uniqueness. In Southwest Airlines Rule #15: Invent Your Own Culture and Put a Top Person in Charge of It, we looked at how great companies design their own cultures from [...]
Share Core Values are your identity. They make you unique. Don’t you want to be different? Don’t you want to look, sound, feel and act differently then everyone else in your industry? Branding experts would say that is what they are for. And they are right. But only partly right. To really create a brand, [...]
Share In Southwest Airlines Lesson #15: Invent your own Culture and put a top person in charge of it, it talked about the need to be unique. A key component of doing this is creating your own language. So today we visit Lesson # 16: A culture has its own language. Here is a [...]
Share I was asked a truly great question the other day. What do core values really do? Why do I need them? Now, my usual reaction to a question like this is to spit out the answer. I mean, I talk about this stuff all of the time, and I can give a pretty [...]
Share Earlier this year, Southwest Airlines came out with their “40 Lessons To Learn” on their 40th anniversary. Southwest is famous for their culture, and their leaders attribute their unmatched success in the airline industry to this. As you can guess, there were a number of lessons on the importance of culture. Here is Lesson [...]
Share I often get asked “how do you have so many employees who act as ambassadors of your company?” So I will start with the basics. If you want to have employees who act as ambassadors, or as I like to say, raving fans for your company, start with these steps: 1) Have a compelling core purpose. [...]
Share In The post “What is Your Core Business”, I spoke about how confusing it can be to define your core business. Since then, it has become pretty clear to me on how to do it. And it all comes down to your core purpose. Your core business should never stray from your purpose. It [...]
Share Here at Nurse Next Door, we are building a senior care franchise business. We are now up to 40 franchise partners, spread across Canada, and now launching our USA strategy. It has been a fascinating journey since we launched our franchise business just over 3 years ago. Lot’s of ups, lot’s of downs. In [...]
Share I love building a brand. Most people think a brand is a bunch of colors and logos. I actually hate that stuff. I am not detailed enough to get passionate about it. I mean I love our logo at Nurse Next Door (designed after my daughter Daisy DeHart) and I love our name (because [...]
RT @nursenextdoor: We're amp'd up for @waterstonehc's #C10MACC today. Check out our #admirepeople basecamp and say hi to our team!
Random Acts Of Kindness | Nurse Next Door http://t.co/SeZNEzYR via @nursenextdoor
@nursenextdoor Great passion about what you do and who you are came through from your VP of HR. Great to see!
@nursenextdoor great reward and recognition programs you have love the focus on making employees personal dreams come true #C10MACC
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