core values

Organizations Don’t Make Choices…Leaders Do.

Posted by on November 26, 2011 at 4:21 pm

Share   Organizations don’t make choices…leaders do. This is a scary thought. But reading Jim Collins new book “Great By Choice,” this is what he says. And he is right. Here is a snapshot of what he says: “Organizations do not make choices, their leaders do, and the fate of each of those organizations depends on [...]

Steve Jobs: Marketing Is About Values

Posted by on November 9, 2011 at 2:40 pm

Share “To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve [...]

Impose or Include: When Discovering Our Core Values, What Should I do?

Posted by on October 18, 2011 at 1:42 pm

Share I often get asked the question: What is the best way to discover my core values? As I stated in my post “The Mission to Mars: 6 Simple Steps to Discover Your Core Values,” I always say the same thing. Do the Mission to Mars exercise. It simple. And it works.   But shouldn’t [...]

A Culture Has Its Own Langauge: Part 2

Posted by on October 7, 2011 at 4:34 pm

Share Core Values  are your identity. They make you unique. Don’t you want to be different? Don’t you want to look, sound, feel and act differently then everyone else in your industry? Branding experts would say that is what they are for. And they are right. But only partly right. To really create a brand, [...]

Lesson #16. A Culture Has its Own Language

Posted by on September 29, 2011 at 1:10 pm

Share   In Southwest Airlines Lesson #15: Invent your own Culture and put a top person in charge of it, it  talked about the need to be unique. A key component of doing this is creating your own language. So today we visit Lesson # 16: A culture has its own language.   Here is a [...]

What Do Core Values Do? Why Do I Need Them? (Well, At least the Top 11 Reasons Why)

Posted by on September 22, 2011 at 11:27 pm

Share   I was asked a truly great question the other day. What do core values really do? Why do I need them? Now, my usual reaction to a question like this is to spit out the answer. I mean, I talk about this stuff all  of the time, and I can give a pretty [...]

The Core Value Machete

Posted by on September 20, 2011 at 2:30 am

Share   I just did a speech for another Health Authority’s leadership team.  50+ leaders supporting 6000+ employees, so a fairly large organization. They started the day with 8 core values. You know, the usual suspects like “integrity”, “respect” “compassion” and so on.  ( See my post “6 Tips on How To Design Your Core [...]

Lesson #15: Invent Your Own Culture and Put a Top Person in Charge of It..

Posted by on September 8, 2011 at 1:27 pm

Share Earlier this year, Southwest Airlines came out with their “40 Lessons To Learn” on their 40th anniversary.  Southwest is famous for their culture, and their leaders attribute their unmatched success in the airline industry to this. As you can guess, there were a number of lessons on the importance of culture. Here is Lesson [...]

An Easy and Practical Way to Bring Your Core Values Alive

Posted by on August 19, 2011 at 1:58 pm

Share In my quest to take core values from the imaginary to the reality, I want to give an easy, practical way to bring your core values alive inside of your organization. All too often, we focus our performance reviews on things to improve on and performance against set targets. But what about culture fit? [...]

Easy Perks That Work

Posted by on August 12, 2011 at 1:36 pm

Share   We enter into a few Best Employer/Best Culture awards every year. One of the advantages of doing this is that we get feedback on what our employees love about working at Nurse Next Door, and what areas could be improved about working at Nurse Next Door. Like so many growing companies, one big [...]

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